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Marketing Management

Greg W. Marshall

ISBN: 9780073529790
Publisher: McGraw-Hill College
Publication Date: 2009
Binding: Hardcover

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Marketing: Real People, Real Choices

Greg W. Marshall; Elnora W. Stuart

ISBN: 9780136054214
Publisher: Prentice Hall
Publication Date: 2008
Binding: Softcover

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Other editions: Softcover - 2006, Softcover - 2004

Churchill/Ford/walker's Sales Force Management

Greg W. Marshall; Mark W. Johnston

ISBN: 9780072826340
Publisher: Irwin Professional Pub
Publication Date: 2002

Churchill, Ford, and Walker’s Sales Force Management, 7/e, now authored by Johnston and Marshall, is a research/ theory based text that cites the theoretical foundations of sales management and blends this with current industry examples and applications. This book will appeal to a variety of teaching approaches-to those instructors who primarily emphasize the lecture-discussion approach or to those who prefer case-oriented instruction. No matter what approach is used, the research/theory combination, coupled with the solid sales management foundation, and the addition of the text themes of Innovation, Leadership, and Technology combine to make this text a leader in the sales management market.t.

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Other editions: Hardcover - 2005, Hardcover - 2002, Hardcover - 2002

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Relationship Selling and Sales Management

Greg W. Marshall; Mark W. Johnston

ISBN: 9780072834680
Publisher: McGraw-Hill/Irwin
Publication Date: 2005

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Other editions: Hardcover - 2004, Hardcover - 2004

Greg W. Marshall

ISBN: 9781587992032
Publisher: South-Western Pub
Publication Date: 2005
Binding: Hardcover

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