ISBN: 9780316172325
Blink: The Power Of Thinking Without Thinking
Malcolm Gladwell
ISBN 10: 0316172324 / 0-316-17232-4ISBN 13: 9780316172325
Publisher: Little Brown & Co
Publication Date: 2005
Binding: Hardcover
Your Satisfaction is Guaranteed:
How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Drawing on cutting-edge neuroscience and psychology, the author reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of filtering the very few factors that matter from an overwhelming number of variables.
Review:"BLINK moves quickly through a series of delightful stories, all about the backstage mental process we call intuition....My first impression of BLINK--in blurb-speak--was 'Fascinating! Eye-opening! Important!'....If you want to trust my snap judgment, buy this book: you'll be delighted."
David Brooks, New York Times Book Review, 01/16/2005
Review:"The author's great strength lies in his stories, and here he crafts a number of engaging ones....All these stories are nicely written and most inform and entertain at the same time...."
Kirkus, 10/01/2005
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