The Intuitive MindGladwell, Malcolm
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The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnight--or crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how easy it is to cause group behavior to tip in a desirable direction by making small changes in our immediate environment.
Review:"A lively, timely and engaging study....THE TIPPING POINT is worth reading just for what it tells us about how we try to make sense out of the world."
Alan Wolfe, New York Times Book Review, 03/05/2000
Review:"Gladwell's wide-ranging research has led him to believe that all trends...follow certain laws, which he delineates with skill and a palpable sense of excitement."
Donna Seaman, Ruminator Review, Summer 2000
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Book Description: Little, Brown and Company. Hardcover. Book Condition: New. 0316316962 BRAND NEW" Tipping Point : How Little Things Can Make a Big Difference by Gladwell, Malcolm. Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker. Bookseller Inventory # B9780316316965 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Book Description: Little Brown and Company, 2000. Hardcover. Book Condition: New. 144mm x 27mm x 209mm. This celebrated New York Times bestseller — now poised to reach an even wider audience in paperback — is a book that is changing the way Americans think about selling products and disseminating ideas. 288 pages. Bookseller Inventory # S6987564 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Book Description: Little Brown and Company, 2000. Hardcover. Book Condition: New. 144mm x 27mm x 209mm. This celebrated New York Times bestseller — now poised to reach an even wider audience in paperback — is a book that is changing the way Americans think about selling products and disseminating ideas. 288 pages. Bookseller Inventory # S6987564 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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